Reflective visualization and verbalization of unconscious preference

Abstract: A new method is presented, that can help a person become aware of his or her unconscious preferences, and convey them to others in the form of verbal explanation. The method combines the concepts of reflection, visualization, and verbalization. The method was tested in an experiment where the unconscious preferences of the subjects for various artworks were investigated. In the experiment, two lessons were learned. The first is that it helps the subjects become aware of their unconscious preferences to verbalize weak preferences as compared with strong preferences through discussion over preference diagrams. The second is that it is effective to introduce an adjustable factor into visualization to adapt to the differences in the subjects and to foster their mutual understanding.