Dynamic Grouping of Web Users Based on Their Web Access Patterns using ART1 Neural Network Clustering Algorithm

Abstract: In this paper, we propose ART1 neural network clustering algorithm to group users according to their Web access patterns. We compare the quality of clustering of our ART1 based clustering technique with that of the K-Means and SOM clustering algorithms in terms of inter-cluster and intra-cluster distances. The results show the average inter-cluster distance of ART1 is high compared to K-Means and SOM when there are fewer clusters. As the number of clusters increases, average inter-cluster distance of ART1 is low compared to K-Means and SOM which indicates the high quality of clusters formed by our approach.