Systematically Monitoring Social Media: The case of the German federal election 2017

Abstract: It is a considerable task to collect digital trace data at a large scale and at the same time adhere to established academic standards. In the context of political communication, important challenges are (1) defining the social media accounts and posts relevant to the campaign (content validity), (2) operationalizing the venues where relevant social media activity takes place (construct validity), (3) capturing all of the relevant social media activity (reliability), and (4) sharing as much data as possible for reuse and replication (objectivity). This project by GESIS - Leibniz Institute for the Social Sciences and the E-Democracy Program of the University of Koblenz-Landau conducted such an effort. We concentrated on the two social media networks of most political relevance, Facebook and Twitter.