Effect of Personality Traits on UX Evaluation Metrics: A Study on Usability Issues, Valence-Arousal and Skin Conductance

Abstract: Personality affect the way someone feels or acts. This paper examines the effect of personality traits, as operationalized by the Big-five questionnaire, on the number, type, and severity of the identified usability issues, physiological signals (skin conductance), and subjective emotional ratings (valence-arousal).Twenty-four users interacted with a web service and then participated in a retrospective thinking aloud session. Results revealed that the number of usability issues is significantly affected by the Openness trait. Emotional Stability significantly affects the type of reported usability issues. Problem severity is not affected by any trait. Valence ratings are significantly affected by Conscientiousness, whereas Agreeableness, Emotional Stability and Openness significantly affect arousal ratings. Finally, Openness has a significant effect on the number of detected peaks in user's skin conductance.