Attentive Geo-Social Group Recommendation

Abstract: Social activities play an important role in people's daily life since they interact. For recommendations based on social activities, it is vital to have not only the activity information but also individuals' social relations. Thanks to the geo-social networks and widespread use of location-aware mobile devices, massive geo-social data is now readily available for exploitation by the recommendation system. In this paper, a novel group recommendation method, called attentive geo-social group recommendation, is proposed to recommend the target user with both activity locations and a group of users that may join the activities. We present an attention mechanism to model the influence of the target user $u_T$ in candidate user groups that satisfy the social constraints. It helps to retrieve the optimal user group and activity topic candidates, as well as explains the group decision-making process. Once the user group and topics are retrieved, a novel efficient spatial query algorithm SPA-DF is employed to determine the activity location under the constraints of the given user group and activity topic candidates. The proposed method is evaluated in real-world datasets and the experimental results show that the proposed model significantly outperforms baseline methods.