Critical Business Decision Making for Technology Startups -- A PerceptIn Case Study

Abstract: Most business decisions are made with analysis, but some are judgment calls not susceptible to analysis due to time or information constraints. In this article, we present a real-life case study of critical business decision making of PerceptIn, an autonomous driving technology startup. In early years of PerceptIn, PerceptIn had to make a decision on the design of computing systems for its autonomous vehicle products. By providing details on PerceptIn's decision process and the results of the decision, we hope to provide some insights that can be beneficial to entrepreneurs and engineering managers in technology startups.