Analysis of the Visitor Data of a Higher Education Institution Website

Abstract: In todays world, the internet affects every aspect of human life; it has caused changes in corporate websites as well as in many other areas. Corporate websites should be more dynamic, more interactive, and more compatible with new technologies. The interaction of the website with users, search engines, and other devices has to be examined by experts, and improvements and changes should be made for this interaction. In this study, a higher education institution website was examined. Visitor data collected between 2013 and 2019 were used for the analysis. In the study, which includes a wide range of examinations and data, important findings from traffic analysis to development suggestions were included. In particular, useful information has been obtained through the compatibility of the site with mobile devices, optimization of pictures and videos, geographical features of users, language options, and density analysis of the content accessed over time.