Application of E-Commerce Technologies in accelerating the Success of SME Operation

Abstract: Electronic commerce (e-Commerce) technologies have been increased over the past two decades in different business sectors. In particular, the technologies of B2C operations have significantly improved the productivity of online small businesses such as SMEs. Systematic literature review in this domain categorized different benefits but a limited number of studies on SME success from a view of an information systems (IS) research exists, which needs to be taken for further attention. Informing through a comprehensive analysis this study introduces a conceptual framework of the application of e-Commerce technologies in accelerating the SME operation. Content analysis methodology was adopted for generating the outcome associated with the success of the technologies in SMEs.