Synthesizing Human Gaze Feedback for Improved NLP Performance

Abstract: Integrating human feedback in models can improve the performance of NLP models. Feedback can be either explicit (e.g. ranking used in training LLMs) or implicit (e.g. using human cognitive signals in the form of eyetracking). Prior eye tracking and NLP research reveal that cognitive processes, such as human scanpaths, gleaned from human gaze patterns aid in the understanding and performance of NLP models. However, the collection of real eyetracking data for NLP tasks is challenging due to the requirement of expensive and precise equipment coupled with privacy invasion issues. To address this challenge, we propose ScanTextGAN, a novel model for generating human scanpaths over text. We show that ScanTextGAN-generated scanpaths can approximate meaningful cognitive signals in human gaze patterns. We include synthetically generated scanpaths in four popular NLP tasks spanning six different datasets as proof of concept and show that the models augmented with generated scanpaths improve the performance of all downstream NLP tasks.