A Distributionally Robust Random Utility Model

Abstract: This paper introduces the distributionally robust random utility model (DRO-RUM), which allows the preference shock (unobserved heterogeneity) distribution to be misspecified or unknown. We make three contributions using tools from the literature on robust optimization. First, by exploiting the notion of distributionally robust social surplus function, we show that the DRO-RUM endogenously generates a shock distributionthat incorporates a correlation between the utilities of the different alternatives. Second, we show that the gradient of the distributionally robust social surplus yields the choice probability vector. This result generalizes the celebrated William-Daly-Zachary theorem to environments where the shock distribution is unknown. Third, we show how the DRO-RUM allows us to nonparametrically identify the mean utility vector associated with choice market data. This result extends the demand inversion approach to environments where the shock distribution is unknown or misspecified. We carry out several numerical experiments comparing the performance of the DRO-RUM with the traditional multinomial logit and probit models.