Revival of the Silk Road using the applications of AR/VR and its role on cultural tourism

Abstract: This research project seeks to investigate the incorporation of augmented reality (AR) and virtual reality (VR) technology with human-computer interaction (HCI) in order to revitalize the Silk Road - specifically in Kermanshah, Iran - and its effect on cultural tourism. Kermanshah has underexplored the rich historical significance of the Silk Road, despite the presence of 24 UNESCO World Heritage sites. From the 2nd century BCE to the 18th century CE, the Silk Road was a vital trade route connecting the West and the East and had enormous cultural, economic, religious, and political effects. The purpose of this study is to examine the application of AR/VR technologies in HCI for the preservation, interpretation, and promotion of the Silk Road's tangible and intangible cultural heritage in Kermanshah, as well as their impact on cultural tourism development. The study also investigates how these innovative technologies can enhance visitors' experiences through immersive and interactive approaches, promote sustainable tourism practices, and contribute to the region's broader socioeconomic benefits. The research will analyze the challenges and opportunities of implementing AR/VR technology in HCI within the context of cultural heritage and tourism in Kermanshah and the Silk Road region more broadly. By combining HCI, AR/VR, and cultural tourism, this research seeks to provide valuable insights into the development of user-centered, immersive experiences that promote a deeper understanding and appreciation of the Silk Road's distinctive cultural heritage.