Event-Centric Query Expansion in Web Search

Abstract: In search engines, query expansion (QE) is a crucial technique to improve search experience. Previous studies often rely on long-term search log mining, which leads to slow updates and is sub-optimal for time-sensitive news searches. In this work, we present Event-Centric Query Expansion (EQE), a novel QE system that addresses these issues by mining the best expansion from a significant amount of potential events rapidly and accurately. This system consists of four stages, i.e., event collection, event reformulation, semantic retrieval and online ranking. Specifically, we first collect and filter news headlines from websites. Then we propose a generation model that incorporates contrastive learning and prompt-tuning techniques to reformulate these headlines to concise candidates. Additionally, we fine-tune a dual-tower semantic model to function as an encoder for event retrieval and explore a two-stage contrastive training approach to enhance the accuracy of event retrieval. Finally, we rank the retrieved events and select the optimal one as QE, which is then used to improve the retrieval of event-related documents. Through offline analysis and online A/B testing, we observe that the EQE system significantly improves many metrics compared to the baseline. The system has been deployed in Tencent QQ Browser Search and served hundreds of millions of users. The dataset and baseline codes are available at https://open-event-hub.github.io/eqe .