Consumer's Behavior Analysis of Electric Vehicle using Cloud Computing in the State of New York

Abstract: Sales of Electric Vehicles (EVs) in the United States have grown fast in the past decade. We analyze the Electric Vehicle Drive Clean Rebate data from the New York State Energy Research and Development Authority (NYSERDA) to understand consumer behavior in EV purchasing and their potential environmental impact. Based on completed rebate applications since 2017, this dataset features the make and model of the EV that consumers purchased, the geographic location of EV consumers, transaction type to obtain the EV, projected environmental impact, and tax incentive issued. This analysis consists of a mapped and calculated statistical data analysis over an established period. Using the SAP Analytics Cloud (SAC), we first import and clean the data to generate statistical snapshots for some primary attributes. Next, different EV options were evaluated based on environmental carbon footprints and rebate amounts. Finally, visualization, geo, and time-series analysis presented further insights and recommendations. This analysis helps the reader to understand consumers' EV buying behavior, such as the change of most popular maker and model over time, acceptance of EVs in different regions in New York State, and funds required to support clean air initiatives. Conclusions from the current study will facilitate the use of renewable energy, reduce reliance on fossil fuels, and accelerate economic growth sustainably, in addition to analyzing the trend of rebate funding size over the years and predicting future funding.