Disinformation Echo-Chambers on Facebook

Abstract: The landscape of information has experienced significant transformations with the rapid expansion of the internet and the emergence of online social networks. Initially, there was optimism that these platforms would encourage a culture of active participation and diverse communication. However, recent events have brought to light the negative effects of social media platforms, leading to the creation of echo chambers, where users are exposed only to content that aligns with their existing beliefs. Furthermore, malicious individuals exploit these platforms to deceive people and undermine democratic processes. To gain a deeper understanding of these phenomena, this chapter introduces a computational method designed to identify coordinated inauthentic behavior within Facebook groups. The method focuses on analyzing posts, URLs, and images, revealing that certain Facebook groups engage in orchestrated campaigns. These groups simultaneously share identical content, which may expose users to repeated encounters with false or misleading narratives, effectively forming "disinformation echo chambers." This chapter concludes by discussing the theoretical and empirical implications of these findings.