BanglaBait: Semi-Supervised Adversarial Approach for Clickbait Detection on Bangla Clickbait Dataset

Abstract: Intentionally luring readers to click on a particular content by exploiting their curiosity defines a title as clickbait. Although several studies focused on detecting clickbait titles in English articles, low resource language like Bangla has not been given adequate attention. To tackle clickbait titles in Bangla, we have constructed the first Bangla clickbait detection dataset containing 15,056 labeled news articles and 65,406 unlabelled news articles extracted from clickbait dense news sites. Each article has been labeled by three expert linguists and includes an article's title, body, and other metadata. By incorporating labeled and unlabelled data, we finetune a pretrained Bangla transformer model in an adversarial fashion using Semi Supervised Generative Adversarial Networks (SS GANs). The proposed model acts as a good baseline for this dataset, outperforming traditional neural network models (LSTM, GRU, CNN) and linguistic feature based models. We expect that this dataset and the detailed analysis and comparison of these clickbait detection models will provide a fundamental basis for future research into detecting clickbait titles in Bengali articles. We have released the corresponding code and dataset.