Finding the white male: The prevalence and consequences of algorithmic gender and race bias in political Google searches

Abstract: Search engines like Google have become major information gatekeepers that use AI to determine who and what voters find when searching for political information. This article proposes and tests a framework of algorithmic representation of minoritized groups in a series of four studies. First, two algorithm audits of political image searches delineate how search engines reflect and uphold structural inequalities by under- and misrepresenting women and non-white politicians. Second, two online experiments show that these biases in algorithmic representation in turn distort perceptions of the political reality and actively reinforce a white and masculinized view of politics. Together, the results have substantive implications for the scientific understanding of how AI technology amplifies biases in political perceptions and decision-making. The article contributes to ongoing public debates and cross-disciplinary research on algorithmic fairness and injustice.