Your decision path does matter in pre-training industrial recommenders with multi-source behaviors

Abstract: Online service platforms offering a wide range of services through miniapps have become crucial for users who visit these platforms with clear intentions to find services they are interested in. Aiming at effective content delivery, cross-domain recommendation are introduced to learn high-quality representations by transferring behaviors from data-rich scenarios. However, these methods overlook the impact of the decision path that users take when conduct behaviors, that is, users ultimately exhibit different behaviors based on various intents. To this end, we propose HIER, a novel Hierarchical decIsion path Enhanced Representation learning for cross-domain recommendation. With the help of graph neural networks for high-order topological information of the knowledge graph between multi-source behaviors, we further adaptively learn decision paths through well-designed exemplar-level and information bottleneck based contrastive learning. Extensive experiments in online and offline environments show the superiority of HIER.