Automatically Detecting Online Deceptive Patterns in Real-time

Abstract: Deceptive patterns (DPs) in digital interfaces manipulate users into making unintended decisions, exploiting cognitive biases and psychological vulnerabilities. These patterns have become ubiquitous across various digital platforms. While efforts to mitigate DPs have emerged from legal and technical perspectives, a significant gap in usable solutions that empower users to identify and make informed decisions about DPs in real-time remains. In this work, we introduce AutoBot, an automated, deceptive pattern detector that analyzes websites' visual appearances using machine learning techniques to identify and notify users of DPs in real-time. AutoBot employs a two-staged pipeline that processes website screenshots, identifying interactable elements and extracting textual features without relying on HTML structure. By leveraging a custom LLM, AutoBot understands the context surrounding these elements to determine the presence of deceptive patterns. We implement AutoBot as a lightweight Chrome browser extension that performs all analyses locally, minimizing latency and preserving user privacy. Through extensive evaluation, we demonstrate AutoBot's effectiveness in enhancing users' ability to navigate digital environments safely while providing a valuable tool for regulators to assess and enforce compliance with DP regulations.