Visual Persona: Foundation Model for Full-Body Human Customization

Abstract: We introduce Visual Persona, a foundation model for text-to-image full-body human customization that, given a single in-the-wild human image, generates diverse images of the individual guided by text descriptions. Unlike prior methods that focus solely on preserving facial identity, our approach captures detailed full-body appearance, aligning with text descriptions for body structure and scene variations. Training this model requires large-scale paired human data, consisting of multiple images per individual with consistent full-body identities, which is notoriously difficult to obtain. To address this, we propose a data curation pipeline leveraging vision-LLMs to evaluate full-body appearance consistency, resulting in Visual Persona-500K, a dataset of 580k paired human images across 100k unique identities. For precise appearance transfer, we introduce a transformer encoder-decoder architecture adapted to a pre-trained text-to-image diffusion model, which augments the input image into distinct body regions, encodes these regions as local appearance features, and projects them into dense identity embeddings independently to condition the diffusion model for synthesizing customized images. Visual Persona consistently surpasses existing approaches, generating high-quality, customized images from in-the-wild inputs. Extensive ablation studies validate design choices, and we demonstrate the versatility of Visual Persona across various downstream tasks.