Do You "Trust" This Visualization? An Inventory to Measure Trust in Visualizations

Abstract: Trust plays a critical role in visual data communication and decision-making, yet existing visualization research employs varied trust measures, making it challenging to compare and synthesize findings across studies. In this work, we first took a bottom-up, data-driven approach to understand what visualization readers mean when they say they "trust" a visualization. We compiled and adapted a broad set of trust-related statements from existing inventories and collected responses on visualizations with varying degrees of trustworthiness. Through exploratory factor analysis, we derived an operational definition of trust in visualizations. Our findings indicate that people perceive a trustworthy visualization as one that presents credible information and is comprehensible and usable. Additionally, we found that general trust disposition influences how individuals assess visualization trustworthiness. Building on these insights, we developed a compact inventory consisting of statements that not only effectively represent each trust factor but also exhibit high item discrimination. We further validated our inventory through two trust games with real-world stakes, demonstrating that our measures reliably predict behavioral trust. Finally, we illustrate how this standardized inventory can be applied across diverse visualization research contexts. Utilizing our inventory, future research can examine how design choices, tasks, and domains influence trust, and how to foster appropriate trusting behavior in human-data interactions.