Privacy Preservation in Gen AI Applications

Abstract: The ability of machines to comprehend and produce language that is similar to that of humans has revolutionized sectors like customer service, healthcare, and finance thanks to the quick advances in NLP, which are fueled by Generative AI and LLMs. However, because LLMs trained on large datasets may unintentionally absorb and reveal Personally Identifiable Information (PII) from user interactions, these capabilities also raise serious privacy concerns. Deep neural networks' intricacy makes it difficult to track down or stop the inadvertent storing and release of private information, which raises serious concerns about the privacy and security of AI-driven data. This study tackles these issues by detecting Generative AI weaknesses through attacks such as data extraction, model inversion, and membership inference. A privacy-preserving Generative AI application that is resistant to these assaults is then developed. It ensures privacy without sacrificing functionality by using methods to identify, alter, or remove PII before to dealing with LLMs. In order to determine how well cloud platforms like Microsoft Azure, Google Cloud, and AWS provide privacy tools for protecting AI applications, the study also examines these technologies. In the end, this study offers a fundamental privacy paradigm for generative AI systems, focusing on data security and moral AI implementation, and opening the door to a more secure and conscientious use of these tools.