Building Blocks of a User Experience Research Point of View

Abstract: This paper presents three User Experience Research (UXR) perspectives based on data, evidence and insights - known as Point of View (POV) - showcasing how the strategies and methods of building a POV work in an enterprise setting. The POV are: 1. Smart Visuals: Use AI to extract and translate text from visuals in videos (2019). 2. Assessable Code Editor: Focus on direct AI-feedback to the learner as it is the loop that requires the least effort for the highest impact(2023). 3. Opportunity Landscape: Identify high-impact opportunities at the intersection of emergent technical capabilities that unlock novel approaches to critical user needs while addressing business strategic priorities (2019). They all seemed far-fetched and went against common practice. All were adopted and had long-lasting impact.