LLM-Driven Dual-Level Multi-Interest Modeling for Recommendation

Abstract: Recently, much effort has been devoted to modeling users' multi-interests based on their behaviors or auxiliary signals. However, existing methods often rely on heuristic assumptions, e.g., co-occurring items indicate the same interest of users, failing to capture user multi-interests aligning with real-world scenarios. While LLMs show significant potential for multi-interest analysis due to their extensive knowledge and powerful reasoning capabilities, two key challenges remain. First, the granularity of LLM-driven multi-interests is agnostic, possibly leading to overly fine or coarse interest grouping. Second, individual user analysis provides limited insights due to the data sparsity issue. In this paper, we propose an LLM-driven dual-level multi-interest modeling framework for more effective recommendation. At the user-individual level, we exploit LLMs to flexibly allocate items engaged by users into different semantic clusters, indicating their diverse and distinct interests. To alleviate the agnostic generation of LLMs, we adaptively assign these semantic clusters to users' collaborative multi-interests learned from global user-item interactions, allowing the granularity to be automatically adjusted according to the user's behaviors using an alignment module. To alleviate the limited insights derived from individual users' behaviors, at the user-crowd level, we propose aggregating user cliques into synthesized users with rich behaviors for more comprehensive LLM-driven multi-interest analysis. We formulate a max covering problem to ensure the compactness and representativeness of synthesized users' behaviors, and then conduct contrastive learning based on their LLM-driven multi-interests to disentangle item representations among different interests. Experiments on real-world datasets show the superiority of our approach against state-of-the-art methods.