StoryEnsemble: Enabling Dynamic Exploration & Iteration in the Design Process with AI and Forward-Backward Propagation

Abstract: Design processes involve exploration, iteration, and movement across interconnected stages such as persona creation, problem framing, solution ideation, and prototyping. However, time and resource constraints often hinder designers from exploring broadly, collecting feedback, and revisiting earlier assumptions-making it difficult to uphold core design principles in practice. To better understand these challenges, we conducted a formative study with 15 participants-comprised of UX practitioners, students, and instructors. Based on the findings, we developed StoryEnsemble, a tool that integrates AI into a node-link interface and leverages forward and backward propagation to support dynamic exploration and iteration across the design process. A user study with 10 participants showed that StoryEnsemble enables rapid, multi-directional iteration and flexible navigation across design stages. This work advances our understanding of how AI can foster more iterative design practices by introducing novel interactions that make exploration and iteration more fluid, accessible, and engaging.