Beyond Demographics: Enhancing Cultural Value Survey Simulation with Multi-Stage Personality-Driven Cognitive Reasoning

Abstract: Introducing MARK, the Multi-stAge Reasoning frameworK for cultural value survey response simulation, designed to enhance the accuracy, steerability, and interpretability of LLMs in this task. The system is inspired by the type dynamics theory in the MBTI psychological framework for personality research. It effectively predicts and utilizes human demographic information for simulation: life-situational stress analysis, group-level personality prediction, and self-weighted cognitive imitation. Experiments on the World Values Survey show that MARK outperforms existing baselines by 10% accuracy and reduces the divergence between model predictions and human preferences. This highlights the potential of our framework to improve zero-shot personalization and help social scientists interpret model predictions.