PrivWeb: Unobtrusive and Content-aware Privacy Protection For Web Agents

Abstract: While web agents gained popularity by automating web interactions, their requirement for interface access introduces significant privacy risks that are understudied, particularly from users' perspective. Through a formative study (N=15), we found users frequently misunderstand agents' data practices, and desired unobtrusive, transparent data management. To achieve this, we designed and implemented PrivWeb, a trusted add-on on web agents that utilizes a localized LLM to anonymize private information on interfaces according to user preferences. It features privacy categorization schema and adaptive notifications that selectively pauses tasks for user control over information collection for highly sensitive information, while offering non-disruptive options for less sensitive information, minimizing human oversight. The user study (N=14) across travel, information retrieval, shopping, and entertainment tasks compared PrivWeb with baselines without notification and without control for private information access, where PrivWeb reduced perceived privacy risks with no associated increase in cognitive effort, and resulted in higher overall satisfaction.