Aspect Extraction from E-Commerce Product and Service Reviews

Abstract: Aspect Extraction (AE) is a key task in Aspect-Based Sentiment Analysis (ABSA), yet it remains difficult to apply in low-resource and code-switched contexts like Taglish, a mix of Tagalog and English commonly used in Filipino e-commerce reviews. This paper introduces a comprehensive AE pipeline designed for Taglish, combining rule-based, LLM-based, and fine-tuning techniques to address both aspect identification and extraction. A Hierarchical Aspect Framework (HAF) is developed through multi-method topic modeling, along with a dual-mode tagging scheme for explicit and implicit aspects. For aspect identification, four distinct models are evaluated: a Rule-Based system, a Generative LLM (Gemini 2.0 Flash), and two Fine-Tuned Gemma-3 1B models trained on different datasets (Rule-Based vs. LLM-Annotated). Results indicate that the Generative LLM achieved the highest performance across all tasks (Macro F1 0.91), demonstrating superior capability in handling implicit aspects. In contrast, the fine-tuned models exhibited limited performance due to dataset imbalance and architectural capacity constraints. This work contributes a scalable and linguistically adaptive framework for enhancing ABSA in diverse, code-switched environments.