Influence of Murder Incident of Ride-hailing Drivers on Ride-hailing User's Consuming Willingness in Nanchang

Abstract: Due to the frequent murder incidents of ride-hailing drivers in China in 2018, ride-hailing companies took a series of measures to prevent such incidents and ensure ride-hailing passengers' safety. This study investigated users' willingness to use ride-hailing apps after murder incidents and users' attitudes toward Safety Rectification. We found that murder incidents of ride-hailing drivers had a significant adverse impact on people's usage of ride-hailing apps. Female users' consuming willingness was 0.633 times that of male users, such as" psychological harm" was more evident among females, and Safety Rectification had a calming effect for some users. Finally, we found that people were satisfied with ride-hailing apps' efficiency, but were not satisfied with safety and reliability, considered them important; female users were more concerned about the security than male users.