Analyze Factors Influencing Drivers' Cell Phone Online Ride-hailing Software Using While driving: A Case Study in China

Abstract: The road safety of traffic is greatly affected by the driving performance of online ride-hailing, which has become an increasingly popular travel option for many people. Little attention has been paid to the fact that the use of cell phone online ride-hailing software by drivers to accept orders while driving is one of the causes of traffic accidents involving online ride-hailing. This paper, adopting the extended theory of planned behavior, investigates the factors that factors influencing the behavior of Chinese online ride-hailing drivers cell phone ride-hailing software usage to accept orders while driving. Results showed that attitudes, subjective norms, and perceived behavioral control have a significant and positive effect on behavioral intentions. Behavioral intention is most strongly influenced by attitude. There is no direct and significant impact of group norms on behavioral intention. Nonetheless, group norms exert a substantial and beneficial influence on attitude, subjective norms, and perceived behavioral control. This study has discovered, through a mediating effect test, that attitude, subjective norm, and perceived behavioral control play a mediating and moderating role in the impact of group norm on behavioral intention. These findings can offer theoretical guidance to relevant departments in developing effective measures for promoting safe driving among online ride-hailing drivers.